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What are Orphan Pages

In the vast landscape of search engine optimization (SEO), the term "orphan pages" might seem foreign to many. However, understanding and addressing orphan pages is essential for ensuring a healthy website structure and improved search engine rankings. Dive into the intricacies of orphan pages, their implications, and how to handle...

What Is Dwell Time

Dwell time is one of the most significant factors in SEO metrics. Essentially, it tracks how much time a user spends on a search result before returning to the search engine results page (SERP). Google use dwell time to measure the quality of its search results. For example, if someone...

XML Sitemaps: The Roadmap for Search Engines

In the vast and intricate world of SEO, the XML sitemap serves as a critical guide for search engines. Think of it as the table of contents for your website, offering a bird’s eye view of all your site’s pages. But what is an XML sitemap, and why is it...

What is Crawl Budget?

How Do Search Engines Work? Ever wondered how Google or any other search engine instantly fetches relevant information after you hit the search button? The magic behind this process is web crawling. In simple terms, it’s the search engine’s method of scouting the vast world of the internet, sifting through...

How to Join a Slack Community

 Slack has become a staple for workplace communication, but it can also be used to connect with those outside of your company for networking, discussion, and learning. There are Slack communities focused around any career field or hobby that you can think of. Slack communities give you a chance to...

How to Change User Agents in Chrome, Edge, Safari & Firefox

User agents help website owners learn how visitors use their sites. Whenever someone visits a website, their browsers communicate with the site with its user agent. A string of code or text identifies the browser and the user’s operating system. Ideally, the user agent impacts how the site interacts with...

DuckDuckGo vs. Google 

Google is the largest search engine in the world. Billions of people use it to search for recipes, exercise routines, and historical facts. Google’s great for getting homework tips, and you can use their services to map your drive from home to the nearest attraction. Access to user data is what makes...

Click-Through-Rate | CTR – What to Know in 2024

Click-through rates are some essential performance metrics for online marketing and lead generation. When you write an ad copy or a sales email, you use click-through rates, or CTR, to measure their effectiveness.  Learning more about CTR will help any business improve everything from outreach to customer retention. It’s a...

The Open Graph Protocol: An Insight into Web Rich Results

In the era of social media and digital sharing, the way content appears on platforms like Facebook, Twitter, and LinkedIn can significantly impact user engagement. That’s where the Open Graph protocol comes into play. It’s a game-changer for website owners who want to control how their content looks when shared...

The 10 Best SEO Experts

Finding a skilled SEO expert is like discovering a key that unlocks online growth for your company. Businesses or site owners often receive advice they never considered and receive fantastic support that helps them build brands and engage their audiences. But how do you know if the SEO company or...