SEO Community - SEO Meetup
Attend SEOMeetup
SEO Conference & Learn Together
515 Madison Ave 10th fl
New York NY 10022
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How would it feel to be in a room full of other SEOs all there for the same goal? To deepen their knowledge of SEO. To be surrounded by people you can learn from, work with and form lasting meaningful relations with.
Why SEOMeetup?
Grow your network
Why learn alone? We can all learn from one another our community has some of the brightest minds in the industry. I know them personally and i know they are willing to share, learn and grow their network.
Get ahead of the competition
The SEO meetup team collects the latest data, from various sources, across all aspects of SEO. We organize this data and from this, we create the structure for the next meet-up.
Share Your Ideas
Do you have some interesting ideas? Would you be willing to share? We encourage our members to share interesting case studies and experiences. This increases the rate at which we can learn exponentially.
Meet Experts
Meet and connect with industry leaders, peers, potential clients, and partners. These interactions can lead to valuable professional relationships and collaborations.
Explore Partnerships
Many of our members and attendees have fostered lasting relationships with one another and even help one another find new business roles and share workloads with one another. It’s more than an SEO meetup, it's more like a close-knit guild.
Market Intelligence
Understand market trends, customer behaviors, and industry challenges by engaging in discussions and attending presentations. Discover new products and services that can enhance your marketing efforts.
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Day 1
18 APR
Day 2
19 APR
8:30 AM -
9:30 AM
9:30 AM -
10:15 AM
Ecommerce SEO: Keys to Succeed in 2024
Aleyda Solis
International SEO Consultant & Founder of Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy advising top brands worldwide-, speaker and author. She shares the latest SEO news, resources, tools and jobs in the SEOFOMO newsletter with +30K subscribers, SEO tips in the Crawling Mondays video series, offers a free SEO Learning Roadmap in, and hosts SEOFOMO Chat Forum for SEO community and discussions.
10:15 AM -
11:00 AM
What I Learned by Publishing 100K AI Pages: How to Set Up An AI Process for Your SEO Program
Andrew Schotland
Local SEO Consultant & CEO of LocalSEOGuide
Andrew is CEO of a leading SEO consultancy with a specialty in Multi-Location & B2B SaaS SEO for 18+ years. Andrew is editor of the Local SEO Guide blog. He has been a regular contributor to SearchEngineLand and SearchEngineJournal and co-founder of, the association of Bay Area search marketing professionals. Andrew has over 20 years of experience in the Internet. He was a founding member of NBC’s Internet group and former GM of He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.
11:00 AM -
11:15 AM
Coffee Break
11:15 AM -
12.00 PM
Glocalizing Your Content: Crafting Impactful Global Strategies by Infusing Localized SEO
Apurva AB Bose
VP of Operations & Strategy of Leading Overtake
Apurva Bose, a seasoned digital maven, effortlessly navigates SEO, owns paid search, and masters Social Media advertising with a solid 9-year journey in the field. Leading Overtake Digital, he's grown his team from one to a remarkable 20 direct reports, earning him a reputation as an industry trailblazer. Recently, Apurva took the spotlight as a speaker at BarbadosSEO 23, captivating audiences with his insights on "Cultural Biases: How We Search and Seek Results." His dynamic discourse not only showcases his expertise but also reflects his commitment to breaking new ground in the industry. Apurva's unique cultural background deeply influences his leadership style, fostering an appreciation for diverse perspectives. Beyond conquering marketing campaigns, he finds joy in family time with his wife and little one. A culinary explorer, he fearlessly tries global recipes, infusing his love for diverse cultures into his creations. Apurva's passions go beyond digital marketing—he's a proud supporter of Arsenal F.C. and the Chicago Bears, always ready to shout "Bear Down!" A confident speaker and digital dynamo, Apurva Bose effortlessly blends expertise with authenticity, making waves in both the marketing world and his kitchen.
12:00 AM -
12:45 PM
Better understand Google Penalties and Google Algorithms.
SEO Consultant of Search Brothers
Fili is a technical SEO consultant, ex-Google engineer, frequent conference speaker and was a senior technical lead in the Google Search Quality team. At Search Brothers he offers SEO consulting services with SEO audits, SEO training and successfully recovers websites from Google penalties.
12:45 AM -
1:45 PM
Lunch Break
2:00 PM -
2:45 PM
Work Your Assets Off: Build With Distribution In Mind for More Impact with Less Effort
Purna Virji
Principal Consultant & The Content Solutions of Linkedin
Purna Virji is a globally recognized content strategist and the Principal Consultant, Content Solutions at LinkedIn. Based in Philadelphia, Pennsylvania, she previously led global learning and thought leadership programmes for Microsoft and is also an award-winning former journalist.
2:45 PM -
3:30 PM
A Now, Forward approach to SEO.We’ll look at new sources of data – not based on historical results – and techniques to augment our SEO processes with more real time user intents.
Ryan Jones
Senior Vice President, SEO of Razorfish
Ryan Jones runs the SEO practice at Razorfish where he helps large brands connect purpose to performance. Ryan’s background as a software engineer helps him understand complex SEO issues from multiple angles. Ryan has developed several SEO tools ( and soon to be launched and is a veteran of industry conferences with regular contributions to SEL and SEJ. When he’s not playing with AI or machine learning, Ryan enjoys hockey, competitive cornhole (he’s top 100 in Michigan) and attempting to take over the world – which he would have gotten away with had it not been for those meddling kids and their dog. Website:
3:30 PM -
3:45 PM
Coffee Break
3:45 PM -
4:15 PM
SEO for Revenue: Grow Your Business, Not Just Your Rankings
Dale Bertnard
President of Fire&Spark
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
4:15 PM -
5:00 PM
Email Marketing For The Last of US
Hank Hoffmeier
Sr. Manager of Marketing Operations at Kickbox
Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
5:00 PM -
7:00 PM
8:45 AM -
9:30 AM
9:30 AM -
10:15 AM
Different Types of Spam and Bad-Quality Results Plaguing Googleity results plaguing Google
Lily Ray
Lily Ray Sr. Director, SEO & Head of Organic Research
Lily Ray is the VP, SEO & Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.
10:15 AM -
11:00 AM
Keep Your Enemies Close: How to Do Competitive Intelligence with Ahrefs
Tim Soulo
CMO of Ahrefs
Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs – an industry leading SEO tool, powered by big data. His data research studies in the field of SEO were cited by thousands of online publications including Inc, Techcrunch and Venturebeat and he has spoken at some of the largest industry conferences around the globe, such as PubCon (Las Vegas, US), BrightonSEO (Brighton, UK) and Digital Marketers Australia Conference (Melbourne, AU).
11:00 AM -
11:15 AM
Coffee Break
11:15 AM -
12.00 PM
Does Link Building Actually Influence Local Pack Rankings?
Joy Hawkins
CEO of Sterling Sky
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google Business Profile Forum.
12:00 AM -
12:45 PM
Time To Move Beyond Google for SEO - Different demographics are looking to Reddit, TikTok, and a range of private communities for their information. Mike will explore how SEOs now need to meet users in different places for their information needs.
Mike King
Founder & CEO of iPullRank
Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He's about to shatter everything you thought you about how modern search engines work with the launch of his debut book, "The Science of SEO."
12:45 AM -
1:45 PM
Lunch Break
2:00 PM -
2:45 PM
Unleash the Power of TikTok
Sarah Ciociola
Sarah is the Paid Media Director at PCG Digital. Overseeing the agency’s Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships digital marketing efforts. Sarah is currently working with the PCG’s Paid and Social Media teams to create hand in hand Paid Media Strategies to advance the Automotive Industry in a privacy first digital realm.
2:45 PM -
3:30 PM
What the best do best. Synopsis: A deep dive into the most successful Organic Growth strategies of popular companies.
Kevin Indig
Growth Advisor
Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +11,000 subscribers and regularly speaks at conferences around the world.
3:30 PM -
3:45 PM
Coffee Break
3:45 PM -
4:30 PM
Google discover optimization and insights
John Shehata
John Shehata is the CEO and Founder of NewzDash, the enterprise SEO company specializing in enterprise audience growth, SEO and News-SEO SAAS tools.
4:30 PM -
5:00 PM
From ZERO to 7 Figures in Ecom SEO
Ross Kernez
SEO Consultant
Ross Kernez is a digital marketer, community builder, mentor, and seo consultant. He is the founder of NYC-based SEO Meetup.
6:30 PM -
8:30 PM
8:30 PM -
10:30 PM
Dinner with Speakers
Sounds like something you want to be a part of?
SEO meetup was founded by Ross Kernez to satisfy his first to meet other SEOs and learn from one another instead of hiding and shielding away knowledge. Ross has over 10 years in digital marketing and SEO, he is a mentor at ‘Starta Venture Captial’ and was involved in building Grace AI search engine. His love for SEO has led him on a quest around the world to discover and learn from others.
I love to travel and i love to learn, but one day I realized New York is such a big city with so many people that it's not necessary to travel around the world learning SEO, you can learn so much right from here.
Ross Kernez
SEO Meetup currently has over 3000+ members and we have some exciting ideas in the pipeline to be released in 2024
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    Start sketching out your adventure
    Hey there, future attendees of the SEO Meetup Conference 2024! We know planning a trip can be a bit of a puzzle, especially in a city as big as New York. That's why we've put together a handy 'Make the most of your trip' page. It's got a little bit of everything to help you sort out where to stay and what to see. Whether you're in for a quick visit or planning to linger a bit longer, weve got you covered. Trust us, you don't want to miss out on these tips - they might just be the cherry on top of your conference experience. So, why not take a quick peek and start imagining your time in the Big Apple? Start sketching out your adventure!
    The role of the Search Engine Optimization (SEO) community is both critical and transformative. This seo community, an eclectic ensemble of digital strategists, content creators, tech enthusiasts, and business owners, stands at the forefront of the digital realm, tirelessly working to decode and master the art of search engine visibility. SEO, a field that blends the art of content with the science of algorithms, has become an indispensable element of online success. The SEO community is more than just a group of professionals; it's a dynamic and ever-evolving ecosystem that thrives on collaboration, innovation, and a relentless pursuit of knowledge. As search engines like Google continually update their algorithms, the community is pushed to adapt, evolve, and reinvent its strategies. This adaptability is not just a response to change; it's a proactive embrace of the digital tide, driven by a shared passion for unlocking the full potential of online content. The Search Engine Optimization (SEO) community stands as a pivotal force driving the visibility and success of online content. Comprising a diverse mix of professionals, enthusiasts, and businesses, this community is dedicated to mastering the art of optimizing websites for search engines. This comprehensive exploration delves into the essence of the SEO community, shedding light on its composition, trends, challenges, and the communal spirit that propels its continuous evolution. The SEO community is a vibrant tapestry of digital marketers, content creators, web developers, and data analysts. This section explores the diverse roles within the community, highlighting how these professionals collaborate to enhance website visibility. The focus is on the synergistic relationship between content optimization, technical SEO, and user experience, which are integral to the community's success. Search engines constantly update their algorithms, prompting the SEO community to evolve with these changes. This part of the article examines recent trends such as the growing importance of mobile optimization, the rise of voice search, and the impact of artificial intelligence on SEO strategies. It discusses how the community adapts to these trends, emphasizing the shift towards a more holistic and user-focused approach to optimization. Navigating the SEO landscape is fraught with challenges, including algorithm unpredictability, the proliferation of misinformation, and the need for ethical optimization practices. This section delves into how the community addresses these challenges, focusing on the importance of staying informed, adapting strategies, and adhering to best practices in a competitive and ever-changing environment. The SEO community thrives on engagement and continuous learning. Through conferences, online forums, social media groups, and webinars, members exchange knowledge, stay updated, and network with peers. This part highlights the importance of these platforms in fostering a culture of learning and information sharing, which is crucial for staying ahead in the field. Looking ahead, this section speculates on the future trajectory of SEO, considering potential impacts of emerging technologies and changing user behaviors. It discusses how the community is gearing up to embrace these changes, maintaining its relevance and effectiveness in the digital marketing arena. The SEO community is a dynamic and integral part of the digital marketing ecosystem. Its members drive innovation, confront challenges, and foster a culture of collaboration and continuous learning. As the community evolves, it remains at the forefront of shaping online marketing strategies, ensuring that content not only reaches its audience but also resonates with them effectively. The SEO community stands as a testament to the power of collective intelligence and adaptability in the digital age. It's a community where creativity meets analytics, where strategies are continuously refined, and where knowledge sharing is not just encouraged but celebrated. As digital landscapes evolve and new technologies emerge, this community's ability to adapt and innovate will remain its greatest strength. The future of SEO is as unpredictable as it is exciting, and the community is well poised to navigate this uncertainty. With a foundation built on collaboration, a commitment to ethical practices, and an unquenchable thirst for learning, the SEO community is not just riding the wave of digital transformation – it is helping to shape it. As we look ahead, it's clear that the contributions of this vibrant community will continue to define the contours of the digital world, making the web a more accessible, understandable, and valuable space for everyone.